Discover the rich history and vibrant culture of our beloved municipality
The area now known as San Jose was once a vast wilderness, rich with wildlife such as buffalo, birds, and various plants. Its earliest inhabitants were the Aetas, who began clearing parts of the land, particularly near the rivers. Over time, other settlers arrived and gradually pushed the Aetas to the uplands, permanently settling in the area. They called the place Malaking Tubig ("big river"), after the large river that flowed through the heart of their community.
When the Spaniards colonized the Philippines, Bauan — a nearby town — was established in 1596 under the administration of the Augustinian friars, with Malaking Tubig counted as one of its barrios. The population of Malaking Tubig grew steadily until 1754, when the eruption of Taal Volcano destroyed Bauan. Before Bauan could be rebuilt, Malaking Tubig separated from it.
On April 26, 1765
The leaders of Malaking Tubig petitioned the Spanish authorities, who officially recognized it as a pueblo (town). Two years later, Malaking Tubig formally became a pueblo, with Ignacio de los Santos (also known as Ignacio Oña) serving as its first Gobernadorcillo.
Population (2020 Census)
Year Established as Pueblo
of the Philippines
Make the most of your visit with these helpful tips from locals
San Jose is known as the "Egg Basket of the Philippines," so don't miss out on its fresh poultry and egg products. Pair this with local delicacies like lomi and native snacks from small eateries around town.
Drop by the San Jose Parish Church, a centuries-old heritage site that reflects the town's deep devotion to its patron, Saint Joseph. The town fiesta every May also features vibrant celebrations and processions.
With its strong agricultural roots, San Jose offers farm tours and agri-based activities where you can see how locals raise livestock, tend crops, and practice sustainable farming.
For nature lovers, nearby spots like Mount Makulot in Cuenca (just a short trip away) provide a perfect side trip for hiking, sightseeing, and overlooking Taal Lake.
Support the community by buying souvenirs from local producers — from native crafts to fresh farm goods. You'll not only bring home something authentic but also help the local economy.
Getting around town is easy with tricycles and jeepneys. Carry small bills and coins for convenience, and don't hesitate to ask locals for directions — Batangueños are known for their warm hospitality.
San Jose is a faith-centered and close-knit community. Dress modestly when visiting churches, greet people politely, and be mindful of local customs to make your trip more meaningful.
Located in the heart of Batangas, San Jose is easily accessible from major cities